Retailer Trends

In retail, the layout of the store is crucial in being successful.  Customers do not only come into stores to shop, but they enjoy whole shopping experience from the moment the arrive to the store till they checkout at the register.  When a customer arrives at a store, hat is their first impression of the retailer.  The window displays are going to be what helps set the idea of the store.  The display should show the retail store's "personality" and be the attention grabber.  As you walk into the store, fixtures and mannequins are the only things showing off the clothing, otherwise, you just have sweaters laying on a table.  It is a presentation of your products.  Customers want to see the clothing presented and on display.  Retailers are using fixtures that show class and sophistication.  Going "green" is a big fixture trend.  Fixtures are no longer being all metal, but are wooden and organic.  Also mannequins are being made from 100% organic cotton and recycled plastic.  They are spending a lot of money on making sure that their customers are getting what they need aesthetically.  They want customers to love the displays and grab their attention and then love the look on the fixtures and then buy the outfit because of how it was presented.